On June 23, Steve Gershik , founder of 28Marketing and co-founder and Partner of DemandCon, presented an informative webinar on How Email is The Linchpin of B2B Marketing Success.
Everybody is paying attention to the shiny new object called Social Media because of it’s reach, virality, and lack of hard cost. However, email is still the most used, least expensive and most effective marketing channel.

Most companies have a wealth of content about their products and company. Unfortunately, that content won’t help B2B marketers catch and keep the attention of prospects in the early stages of their buying experience. Nor will it motivate them to decide to pursue solving the challenges they’re currently working around.

Like any successful marketing strategy, email marketing relies on great content. But designing an email campaign that converts is not as easy at it seems.In a new business brief, True Influence™ explores how to craft content that helps you get the most out of your email marketing campaign.

Confused about CAN-SPAM and what it means for B2B marketers?  You’re not alone.
Even though CAN-SPAM was enacted more than seven years ago, marketers still struggle with how to stay compliant.  In this handy business brief, our marketing experts set the record straight, and provide an easy eight point compliance checklist.

On June 16, Shawn Elledge, CEO of the Integrated Marketing Summit and founding partner of DemandCon, presented an informative webinar on event marketing. When it comes to event marketing, most marketers do little more than toss sponsorship dollars at an event organizer and pray they will get a large bucket of leads to pass over the fence to the sales team

True Influence is an official Sponsor of the Online Marketing Summit Conference in Boston. If you are planning to attend this conference in Boston this year and would like to meet up with a member of the True Influence team, please click here to schedule a meeting.

In the realm of B2B lead generation, search engine marketing is terrific for attracting prospects who are already interested in a product like yours.  It’s wonderful to have a prospect simply walk into the store, so to speak, and that’s why we all compete so hard for high-ranking placement of our Google and Bing ads